Don't wait for Google+ Business Profiles--use the existing platform to build your own personal brand.
Google+ may not have an official business profile capability--yet--but that doesn't mean that the platform can't be used immediately to build your own personal brand and, by extension, your company's brand.
After a recent brouhaha when Google blocked Google+ profiles that didn't represent individuals, the company announced that it is accelerating its plans to implement business profiles on Google+. A timeframe has not been announced yet, but Google says the release will be "much faster than we expected."
Given that Google+ already has 20 million (and counting) users, it seems people were just waiting for Google to come out with a Facebook alternative, especially given the integration potential with Google's other apps and the privacy and security fears Facebook has fomented over time.
There's little doubt that Google+ will play a big role for business, which is all the more reason to make sure you are making the most of the platform to increase your influence and standing as a subject-matter expert.
"It's becoming increasingly more important to monitor your personal brand and understand how to maximize social profiles such as Google+ to command the top 10 Google search results for your own name,"which specializes in creating and optimizing search engine and social media marketing strategy. "Google+ profiles rank well, if not almost always in the top 10, for a branded search, which makes it imperative for professionals to have their profile created, filled out, and optimized."
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